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Heirlooms are grown from seeds handed down through generations, somewhere between 50 and 100 years old. There's no genetic modifications, they are cross- pollinated, and they are not cookie cutter hybrids.
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Heirlooms generally have much more flavor than hybrids, it's that good old fashioned taste of a real tomato I remember as a kid. Don't get me wrong, I have tasted some duds, but that was mainly because of where they were grown.
When you see them popping up at the farmers markets ask to taste them, you'll quickly pick out your favorite ones. Or better yet, trying growing your own if you can!
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With some good crusty bread, a glass of wine, you can make a meal out of these, they're that good!!
Have an enjoyable weekend, and Buon Appetito!